Community Management & Content Production program.
Certificate in Communication & Content management Fashion & Lifestyle.
Imagine, Create and Promote fashion & Lifestyle content.
Training objectives
- Understand the challenges and potential of a Social Media approach
- Understand the different strategies employed by fashion & lifestyle brands
- Build a content strategy
- Create engaging content to stimulate a community
- Strategically plan and organize content distribution
Terms and conditions
Our training programs can be tailored to suit the level of experience of our learners.
Target audience
General public, Fashion professionals, Trainers, Designers or retrainers
Prerequisites
Basic computer skills
Course duration
4 weeks (intensive training, mix-learning)
Location
Bordeaux & Distanciel
Rate
3 490€
Training program
SOCIAL MEDIA THEORY
- How Social Media works (Instagram, TikTok, Youtube...)
- Understanding different targets and audiences
- lalalal
fashion & lifestyle landscape
- The specificities of Fashion & Lifestyle brands
- Major trends in the sector
- Analyzing a brand's online presence
content strategy
- Brand storytelling
- Content strategy & editorial line
- Brand objectives
- Creative approach
CONTENT CREATION
- Creating a graphic charter
- Applying artistic direction
- Product and lifestyle photography techniques
- Video editing
- Creative and engaging concepts
- Graphic design, retouching and artificial intelligence tools
DISTRIBUTION AND PROMOTION
- Build an editorial calendar
- Anticipate and plan distribution
- Social media advertising campaign
- Analyze results
Financing your training project
Private-sector employee
The Professional Transition Project (PTP)
If you want to change your job or profession, the PTP enables you to finance a
training course leading to a certificate or qualification in line with your career change. The training can be
taken on or off the job.
Who is it for?
Employees on permanent or fixed-term contracts, temporary employees and entertainment workers (subject to certain
conditions)
Who pays for the training?
The funding body is Transition Pro, and your Compte Personnel de Formation (CPF) is automatically mobilized.
Status during the training: You remain an employee of your company
What remuneration do you receive during the training? Your salary is maintained
Contact Transition Pro for more information.
The Resignation Scheme
The resignation scheme gives employees with permanent contracts the right to unemployment benefit when they resign in order to carry out: either a professional retraining project requiring training, or a business start-up or takeover project.
Who is eligible? Employees with an open-ended contract and 1,300 days' paid employment over the past 5 years.
Who covers the training costs? Not financed by Transition Pro - Not defined
Status during training: Professional training trainee
What remuneration is paid during training? Unemployment benefit (ARE)
Contact Transition Pro
Promotion par Alternance (Pro-A)
Pro-A is a scheme to be mobilized when you plan to retrain, maintain your skills or benefit from a promotion within your company.
/!\ Since the ordinance of August 21, 2019, an extended branch agreement is now mandatory to determine all eligible professional certifications. Pending this agreement, the OPCO can no longer finance Pro-A.
Who is it for? Employees on permanent or fixed-term contracts
Who pays for training? Your company's Opérateur de Compétences will cover all or part of the costs.
Status during training: Employee
How much do I get paid during training? Continued remuneration when training takes place during working hours
Contact your company's OPCO for more information.
Public-sector employee
Self-financing
Who's it for? For everyone
Who pays for training? Regional Council
Status during training: Vocational training trainee
How much will I be paid during my training? Unemployment benefit (ARE); RSA; ASS; Regional remuneration
Job seeker
Pôle Emploi
Pôle emploi gives priority to financing training for jobseekers. The condition is that you must be registered with Pôle Emploi and have validated your training project with an advisor.
Who is it for? Job seekers
Who pays for training? Pôle emploi
Status during training: Vocational training trainee
How much will I be paid during my training? Unemployment benefit (ARE); RSA; ASS; Regional remuneration
Make an appointment with your Pôle Emploi advisor
Regional Council
The Conseil Régional gives priority to financing training courses for people not receiving unemployment benefits.
Who is it for? Job seekers
Who pays for training? Regional Council
Status during training: Vocational training trainee
How much will I be paid during my training? Unemployment benefit (ARE); RSA; ASS; Regional remuneration
/!-25 years: Training for young people under the age of 25 is paid for by the regional council via the local missions.
Pôle emploi can also provide funding if the person is unemployed.
Make an appointment with your Pôle Emploi advisor
Agefiph
Agefiph finances training for disabled workers
Who is it for? Jobseekers with RQTH status
Who pays for training? Agefiph
Status during training: Vocational training trainee
How much will I be paid during my training? Unemployment benefit (ARE); RSA; ASS; Regional remuneration
Ask an Agefiph employment advisor for more information.
Self-financing
Who is it for? Job seekers
Who pays for training? Regional Council
Status during training: Vocational training trainee
How much will I be paid during my training? Unemployment benefit (ARE); RSA; ASS; Regional remuneration
Apprenticeship or professionalization contract
The OPCOs finance apprenticeship contracts and
professionalization contracts.
Who can apply? Young people between the ages of 15 and 29, or people over 29 with a business start-up project or who are recognized as disabled workers.
Who covers training costs? THE OPCO
Status during training: Employee
How much do I earn during my training? Remuneration as a percentage of the minimum wage, depending on your age and previous experience.
Company manager
THE FAFCEA
FAFCEA's mission is to organize, develop and promote training for heads of craft businesses, as well as for their spouses, partners and family assistants, and for those of them who are elected members of professional organizations. The FAFCEA contributes to the financing of this training.
Who is it for? Company managers, collaborating spouses or family assistants
Who covers training costs? FAFCEA
Status during training: Company manager
How much will I be paid during my training? Contact FAFCEA