MASTÈRE
MULTIMEDIA ART DIRECTOR
Fashion & Luxury specialization
RNCP n° 36738 Level 7 "Multimedia Artistic Director" state-certified title, in collaboration with AGR, l'École de l'Image
Admission procedure
Review of application
Admission interview supported by portfolio assessment
Required level
BAC +3 for the Mastère 1
BAC +4 for the Mastère 2
Parallel admission possible subject to :
A validated Bac +3 level for the Mastère 1 course
A validated Bac +4 level for the Mastère 2 programme
Part-time / 1 week training & 3 weeks work experience
Period
October 2026- June 2027
Travel
Paris, Berlin
E-learning available
SUPMODE MASTER'S DEGREE
Train in Art Direction applied to Fashion and Luxury: branding, creation of visual universes,
graphic design and multimedia communications strategy.
Develop a strong creative vision and learn to manage ambitious artistic projects, becoming the link between style, image and storytelling for tomorrow's brands.
A two-year program that enables students to benefit from practical case studies at the
school, coupled with on-the-job experience thanks to the sandwich program.
2-YEAR PROGRAM
Managing a multimedia visual communications project
- Set up a work methodology
- Managing the implementation of a (digital) project
...
Developing a visual communications strategy
- Translate the objective of the advertising campaign in terms of communication issues
- Define the visual identity to be proposed to the customer
...
Analyze a customer's visual communication needs
- Determine the messages and image to convey
- Determining the customer's target ...
...
Fashion & Luxury skills
- Building the collection's storytelling and DNA
- Understand the creative and textile process of product development
- ...
Developing your career as an Art Director
- Defining your offer
- Submit your application to agencies/clients
Managing a creative team
- Identify skills needs
- Coordinating personnel and the creative process
- ...
A versatile course, offering a 360° vision of Communication & Fashion.
ANALYZE A CUSTOMER'S VISUAL COMMUNICATION NEEDS
- Identify and understand a customer's expectations in order to propose an appropriate brand identity and multimedia strategy.
- Develop: active listening and assessment of technical and budgetary constraints.
- Define a clear and precise brief.
- Formulate pertinent recommendations and lay the foundations for a multi-media Artistic Direction.
DEVELOP A VISUAL COMMUNICATIONS STRATEGY
- Design coherent 360° communications adapted to the objectives of a fashion or luxury brand.
- Define the visual positioning and the graphic and communication tools to be deployed in line with the Brand Image.
- Structuring relevant messages
- Choose appropriate media and ensure image consistency across all communication channels.
MANAGING A CREATIVE TEAM
- Organize, coordinate and support the work of a creative team.
- Allocate tasks,
- Set up tools to monitor project progress and encourage collaboration.
MANAGE THE PRODUCTION OF A MULTIMEDIA VISUAL COMMUNICATION PROJECT
- Supervise all stages of a multimedia communications project.
- Action planning
- Coordinating and managing staff
- Ensure compliance with technical and budgetary constraints
- Control the quality of deliverables.
DEVELOP HIS CAREER AS AN ARTISTIC DIRECTOR
- Build and strengthen your professional positioning as an Artistic Director.
- Identify your creative and professional assets
- Create your portfolio
- Defining your career goals
- Master business intelligence tools.
UNDERSTAND THE CREATIVE PROCESS OF A FASHION PRODUCT
- Create a Moodboard
- Identify and appropriate trends and brand universe
- Building storytelling and collection DNA
MASTER'S PROJECTS
Master 1
- Develop a global communications strategy and visual identity for a real brand.
- Create a "self-promotion" project by creating a portfolio.
- Create an experimental, recycled, artistic and sustainable silhouette, inspired by the codes of a brand, with a global Artistic Direction.
Master 2
- Respond to a real advertiser's call for tenders: propose a global multi-media visual communication project.
- Create a "self-promotion" project by creating a portfolio.
- Imagine a global concept co-branded with a real company, with a Lifetsyle Luxe artistic direction.
DISCOVER supmode projects
Each school year is punctuated by a variety of projects,
, through which our students constantly explore their creativity.
WEI Campus des 11 Arts - 2025/2026
22/09/2025
FASHION SHOW 2025 - ART AND FASHION
08/07/2025
SUPMODE x 3iS Bordeaux
04/07/2025
MEN'S SILHOUETTE
05/05/2025
SKIRT & TOP
05/05/2025
MERCHANDISING - FASHION BUSINESS
28/03/2025
BANGKOK GAP 2024-2025
28/03/2025
CESURE QUÉBEC 2024-2025
28/03/2025
IRSA x SUPMODE
28/03/2025
CORSET & DENIM SHOOTING
07/02/2025
ADMISSION PROCESS
Choose SUPMODE,
to turn your passion into a profession.
Admission to SUPMODE
We favor profiles with drive and passion. Each student is unique, and we believe in the potential they can develop at SUPMODE.
Step 1 • Send an admission test one week before the interview.
Step 2 • Individual interview with management to assess motivation and review the admission test.
Step 3 • Review of the application by the Executive and Academic Committee. Response within 8 days.
UPCOMING DATES
Every month, SUPMODE organizes events to bring together
our team and the future professionals of tomorrow's fashion.
OUR STUDENTS
Discover SUPMODE through the eyes of our Students & Alumni.
My name is Rosa, and I am a second-year bachelor's student at SUPMODE. After an internship as a Patternmaking & Production Assistant at Asphalte in Bordeaux, I am currently working as a Product Manager Assistant at American Vintage. My duties in this position vary each day between fittings, creating prototypes, modifying patterns, and meeting with suppliers.
Discover
After graduating with a Bachelor's degree in Fashion Marketing & Design, I'm now setting up my own freelance business. My aim is to set up an online training center for adults, covering sewing and pattern-making. As a self-employed entrepreneur, I'm in charge of creating the training content and materials, communicating on the creation of my structure and all the administrative side.
Discover
I took the Bachelor's degree in Fashion Design, Modeling & Marketing, with a specialization in Marketing in 3rd year. Following my end-of-studies internship at Ba&Sh, I stayed on with them on a freelance contract for a few months, before being recruited on a permanent contract at Comptoir des Cotonniers in March 2020. My missions are very varied: management & creation of visual and digital communication media and internal communication.
Discover