MASTÈRE 1

Master's degree in Multimedia Art Director

Luxury Specialty

RNCP n°36738 Level 7 "Multi-media Artistic Director" state-certified title, in collaboration with AGR.

Terms and conditions
Access conditions

Review of application
Admission interview supported by written exam

Student status

Alternance

Required level

Bac +3

Duration

September 2026 - June 2027

Rhythm

1 week at school / 3 weeks on the job

OBJECTIVES OF THE MASTER 1

A year dedicated to mastering and exercising creative thinking to build a 360° artistic or advertising visual storytelling.

First year of the Dual Competence Fashion & Communication Master's program

ARTISTIC DIRECTION

Storytelling, Concepts, Moodboard, Iconographic research, Trend monitoring, Art direction... 

LUXURY SPECIALITY

Storytelling, Trend Analysis, Fashion Design, Creation, 3D Production...

PRACTICAL PROJECTS & WORKSHOP

Creation of a capsule collection and development & embodiment of the creative communication strategy around the collection

BUSINESS START-UP

Entrepreneurial support

THE TRAINING PROGRAM

1. Learn about multimedia art direction

Block 1: Analyze a customer's visual communication needs

  • Define the messages and image the customer wishes to convey
  • Determine the customer's target, by carrying out an analysis
  • Conduct a competitive positioning survey
  • Monitor the latest cultural trends

Block 2: Developing a visual communications strategy

  • Translate the objective of the advertising campaign in terms of communication issues
  • Determining the right concept
  • Define the visual identity to be proposed to the customer
  • Adapting visual identity to 360° communication
  • Present a preliminary project to the customer

Block 3: Managing a creative team

  • Identify skills needs
  • Set up the project team
  • Coordinating personnel and the creative process
  • Supervise teamwork and manage members' proposals.

Block 4: Manage the production of a multimedia visual communication project

  • Set up a work methodology
  • Supervise the creation of visuals
  • Manage the implementation of a (digital) design project
  • Make the final presentation to the customer

Block 5: Developing your career as an artistic director

  • Define the services offered
  • Define your pricing
  • Distribute your offer
  • Submit your application to agencies/clients

2. Specialization in Luxury

Block 1.

  • Creative/stylistic research and moodboard

    Determine and appropriate the trend and universe of the Brand

  • Deduce or build the storytelling and DNA of the collection

Block 2.

  • Understand the creative and textile process (material sourcing/ESR) for product development

Validation of the year & Conditions

The title "Directeur Artistique Plurimédia- RNCP n° 36738 niveau 7" is validated along several axes, in which the candidate must :

  • obtain an average grade in the skill blocks
  • complete a 6-month internship or work-study program
  • give an oral presentation on the national topic, multi-media projects and/or a 360° advertising campaign, concept and artistic direction

Deliverables:
- response to the national subject
- Book
- Work-study report

  • Block 1: Analyze a customer's visual communication needs  
  • Block 2: Developing a visual communications strategy
  • Block 3: Managing a creative team
  • Block 4: Manage the production of a multimedia visual communication project
  • Block 5: Developing your career as an artistic director
  • Tuition: €8,950
  • 1 week at school / 3 weeks on the job

Determining the communication strategy and conveying the company's brand image, creating communication media and tools, press relations. 

CAREERS AFTER A BACHELOR'S DEGREE

Fashion is a truly passionate sector,
appreciated for the multitude of professions that bring it to life.

MASTER'S 1 PROJECTS

Each year is punctuated by a variety of projects,
, through which our students constantly explore their creativity.

A SCHOOL WITH AN INTERNATIONAL OUTLOOK

Your inspiration and fashion culture are nourished by encounters, travel and color.
Every year, we offer our students the chance to discover 

the fashion capitals of the world.

Paris
SUPMODE students take a tour of the city, visiting some of the world's leading fashion houses.
Bangkok
Every year, our Bachelor 2 Fashion Marketing & Design students head for Bangkok, Thailand, a veritable fashion hub, thanks in no small part to its geographical location, where an astonishing mix of international brands and local designers is forging its own destiny.
New York
Immerse yourself in the world of New York fashion: discover the different neighborhoods (Times Square, Garment District, Central Parc...), the #FIT Fashion Institure of Technology and #MuseumofArtsandDesign exhibitions, the Texworld, Project and Premiere Vision trade shows...
Quebec
SUPMODE offers its students the opportunity to take a two-month break in Quebec City. Our students join our partner Campus Notre-Dame-de-Foy. While there, they take part in courses in fashion design, pattern-making and fashion marketing to deepen their design know-how.
London
Immersion in the world of London fashion Every year, our 1st year Bachelor of Fashion Design students fly to London, one of the most emblematic cities in the fashion world. For four days, they had the opportunity to discover this influential capital from every angle, from culture to art to fashion.

TERMS AND CONDITIONS OF ADMISSION

Choose SUPMODE,
to turn your passion into a profession.

Admission to SUPMODE

We favor profiles with drive and passion. Each student is unique, and we believe in the potential they can develop at SUPMODE.

 

Stage 1 - Individual motivational interview with management & written exam

Stage 2 - Examination of the application by the pedagogical committee

Step 3 - Response within 8 days

NEXT MEETING DATES

Every month, SUPMODE organizes events to bring people together.

between our team and the future professionals of tomorrow's fashion.

OUR STUDENTS

Discover SUPMODE through the eyes of our students and alumni.

Bachelor

After graduating with a Bachelor's degree in Fashion Marketing & Design, I'm now setting up my own freelance business. My aim is to set up an online training center for adults, covering sewing and pattern-making. As a self-employed entrepreneur, I'm in charge of creating the training content and materials, communicating on the creation of my structure and all the administrative side.

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Bachelor

I took the Bachelor's degree in Fashion Design, Modeling & Marketing, with a specialization in Marketing in 3rd year. Following my end-of-studies internship at Ba&Sh, I stayed on with them on a freelance contract for a few months, before being recruited on a permanent contract at Comptoir des Cotonniers in March 2020. My missions are very varied: management & creation of visual and digital communication media and internal communication.

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PROFESSIONALIZATION

Join SUPMODE and become part of an ecosystem built around a shared passion.