The stylist creates and designs new lines (style, shapes, materials, colors, etc.) for textile products (clothing, fabric, leather, etc.), shoes, footwear, leather goods or fashion accessories (jewelry, etc.), taking into account the brand's style and image, and the technical and economic imperatives of production (quality, productivity, deadlines). He/she may specialize in product styling, artistic drawing or other accessories. He/she may also create models and organize the distribution of the collection.