Bachelors 3, marketing specialization at SUPMODE, plunged into the world of merchandising and the digitalization of retail spaces. This experience enabled them to explore the many facets of marketing, with a focus on sales space optimization and the use of innovative digital tools.
Marketing and merchandising: a winning duo
Merchandising, an essential component of marketing, plays a crucial role in optimizing sales and enhancing the customer experience. Students learn to master the techniques of presenting products, arranging spaces and creating atmospheres conducive to purchasing. This strategic approach aims to maximize product appeal, encourage immediate purchase and make it easier for consumers to understand the offer..
Future marketers understand that merchandising extends far beyond the boundaries of fashion. It is ubiquitous in our daily livesThis omnipresence underlines the importance for students of mastering these techniques, which can be applied to a variety of business sectors.
Fashion merchandising: an art in itself
In the fashion industry, merchandising takes on a special dimension. Students learn how to create captivating window displays, arrange collections in a coherent manner and use use visual merchandising to tell the brand's story.. The aim is to create an immersive experience that encourages customers to explore and buy.
The three key stages of the project :
- Zoning and rooting verification The students learned how to organize the sales area into specific, strategic zones to optimize customer rooting and maximize sales.
- 3D modeling with SketchUp This step enabled the students to bring their concepts to life by creating detailed visual representations of their commercial spaces. It's ideal for designing a space and previewing space optimization to test different configurations and maximize the efficiency of each square meter.
- Digital experimentation To give concrete expression to what they had learned, the students embarked on an innovative project: the creation of a digital identity house. This experience enabled them to put into practice the concepts of zoning, rooting and 3D modeling in a concrete context.
This project aims to develop students' skills in space designwhile allowing them to explore the possibilities offered by digitalization in the merchandising field. The pedagogical aim of this approach was to confront students with real-life situationsto stimulate their creativity and problem-solving skills. These essential skills prepare them effectively for today's marketing challenges, where the optimization of physical and virtual spaces has has become a major issue for brands..