Off to the capital!
As part of their training, our Bachelor 3 (Design and Marketing) students take part in a supervised 4-day visit to Paris.
Following our pedagogical partnership with the Notre Dame de Foy campus in Quebec City, two Quebec students also joined us for a 2-month period in the Bachelor 3 program.
Fashion, fashion, fashion
Our Bachelor 3 students spent 4 days in Paris, visiting the must-see Parisian concept stores, trade shows and meetings with fashion experts.
The management team and Delphine RIDARD, a merchandising professional, supported them throughout their stay.
On the program:
Day 1: Visit to major retailers (Bon Marché, Hermès, etc.). The students were able to analyze the merchandising of the different brands and universes. The aim: to understand the challenges involved in conveying emotions to customers and developing the customer experience.
Day 2: guided tour of Paris and the history of fashion. From the Grands Boulevards to the Faubourg Saint-Honoré to the Champs-Elysées, our Bachelor 3s were able to learn, understand and visualize the history of the great designers and the world of haute couture.
Day 3: visit to the "Who's Next" fashion trade show, followed by a tour of boutiques (Mercy, Supreme, BHV, Fleux) and designers in the Etienne Marcel - Les Halles and Le Marais districts. Students were able to meet fashion industry professionals and discover and analyze future trends for 2019.
Day 4: Meeting and discussions with the Martine Leherpeur consultancy: discovery of the various professions linked to the trend consultancy and support missions for international brands.
