Brand Sponsor 2018
Every year, our B3 Fashion Design & Marketing students work in groups to create a multi-piece wardrobe. Since Monday October 08, multi-brand concept store Jane de Boy has been sponsoring the Fashion Race.
Our students have one week to imagine, create and produce a summer 2019 capsule collection for the Jane de Boy brand!
7 days to create and convince the founders of Jane de Boy
Monday October 08 saw the start of our 3rd year students' Fashion Race project. The aim of this competition is to work in teams on the creation of a capsule collection for a brand: from the design of the looks to the marketing and communication strategy.
Our students, divided into groups (2 fashion design and 2 fashion marketing), have one week to create a complete wardrobe for the Jane de Boy summer 2019 women's collection. They must also establish a marketing and communications strategy for their products.
During the week, a number of fashion industry professionals accompany and advise each group. Two juries, made up of Marie and Georges Simon, founders of Jane de Boy, Chris Sengthong, the brand's Communications Manager, the SUPMODE teaching team and the lecturers, evaluate and redirect the teams on Wednesday October 10 and Friday October 12.
The final exam will take place on Monday October 15, and the winning group will have their prototypes exhibited and photographed. Other pieces from the different teams will also be shown at events organized by SUPMODE.
Jane de Boy's cabin suitcase
Concept store Jane de Boy is honored to be the sponsor of the Fashion Race. This multi-brand store based in Cap-Ferret, Arcachon and Bordeaux is challenging the SUPMODE school and its Bachelor 3 students to create several pieces.
In order to best respect the Jane de Boy universe and attitude, a briefing took place at the brand's apartment boutique earlier this week.
"Jane de Boy is a state of mind, a declaration of love for beautiful things, the fruit of an incessant curiosity, a desire to share discoveries, a constant quest for an ever-renewed chic and bohemian style, affordable luxury open to all." - Jane de Boy
Each team has to propose to the juries, including the founders, Jane de Boy's must-haves to pack in their carry-on suitcase for a trip or adventure.
