Brand Sponsor 2022-2023
Yesterday morning we were welcomed to Oxbow's headquarters in Mérignac for the briefing on the Fashion Race 2022-2023, which has been running in collaboration with the French surf brand since 1985.
The Bachelor 3 Fashion Marketing & Design Managers were briefed by Julien - Quality & Development Office Manager and CSR Manager, and Laura - Marketing Director.
Oxbow is a French brand, founded in 1985, dedicated to outdoor and lifestyle sports: surfing, skiing, mountaineering, climbing...
The company is committed to protecting the natural environment that surrounds us. Their actions to contribute to these values are as follows: a player in sustainable development (selective sorting, waste collection, donations), local know-how, OEKO-TEX certification of materials, product durability, carbon footprint, packaging, in particular with the folding of the garment which reduces the size of the bag by 70%, repair workshop for professional and private products, they are also very vigilant and select their suppliers with care!
The project
Our third-year Bachelor Marketing & Fashion Design students were briefed by the Oxbow team and the SUPMODE team. They have one week to create a 0 wastage silhouette (Design) with a mythical Oxbow print, and must do all the promotion around this product (Marketing)!
An intermediate oral is scheduled for mid-week on September 22, to review their progress and creations.
The grand oral will take place on Tuesday October 27 on the SUPMODE campus, and a winning team will be selected.
Our students were thrilled to win: 3 days in Porto with two visits to Oxbow factories!
