Brand Sponsor 2017
A look back at the first week of the Fashion Race - 2nd edition in partnership with Tara Jarmon.
At 10 a.m. on October 23, students in the 3rd year Bachelor of Fashion Design - Fashion Design - Fashion Marketing program met at the Hôtel Burdigala Bordeaux for the second edition of the SupMODE Fashion Race.
Each fall, the two specialties in our Bachelor's program - Fashion Design & Luxury Marketing - work together on a professional project in partnership with a brand. They then have one week to 10 days to solve the brand's problem: creation of a collection, revisiting an iconic model, launch strategy, rejuvenating the target.
The students were divided into several groups, combining their different specialties and skills. The Fashion Race is punctuated by several intermediate juries to challenge the groups and stimulate everyone's creativity.
This year, Tara Jarmon, patron of the class of 2017 - 2018, called on our students to create an evening collection in line with its new brand positioning and to work on the context and launch of the collection.
After a week and 2 juries, the students had a week's vacation to rework their proposals and the silhouettes they had created.
Join us on Thursday November 9 for the final judging in the presence of Colombe CAMPANA, Artistic Director, and Alexandra DELATTRE, Tara Jarmon Communications Manager.