Mr Pastel, the influencer at SUPMODE for an exclusive project
Givenchy campaign ambassador and follower of J Balvin, the influencer known as Mr. Pastel (@danclemt on Instagram) and revealed by the Pause Shoot agency worked on an educational project with our students in the second year of Bachelor Responsable Marketing & Design de Mode.
The pedagogical project
Objectives :
Inspiration
- Constraints : Pastel universe / Unisex capsule / PE season (Spring-Summer)
- Key words: Comfort + Pastel + Oversized
- Brands: Jacquemus, Bonsaï, Ricciwee
Deliverables
- Parts: 2 suits + 1 shoulder bag
- Style : Moodboard + Illustrated silhouettes
- Offer: Target market analysis + Marketing strategy Price
- Communication: Branding + Storytelling + Packaging + Influence Strategy
*This project took place at the same time as the project with the French National Police (Ministry of the Interior).
