Shooting, Brand creation
Each year, the Bachelor 3 Fashion Marketing & Design Managers have to create a brand based on a theme, which this year is: "Re_Think W/Fun".
In pairs or trios, they have to draw up the brand's universe, their inspirations, their moodboard, the off & online communication and marketing strategy, the collection plan and 5 silhouettes.
During the shoots, they were lucky enough to be accompanied for make-up by students from the Make-Up Artis't school, a hairdresser and a professional photographer.
At the end of the year, the Grand Oraux are used to assess their approach, understand their brand, evaluate the details of the pieces presented, the techniques used, etc.
For the students, this is a highly formative and enriching experience. It gives them a real-life experience of the missions they will face in their professional lives.
Brands made :
- Show me
- Pow Her
- Organabo
- 6ix
- Azalea House
- Mydria
- Teste.E
- Midnight
- Oscar & Diana
- Melora Duval
- Versus
- Set Back
- 921
