Hermès, Bordeaux
Our students in the 3rd year of the Bachelor in Fashion Marketing & Design had the chance to attend a private evening to discover the Hermès boutique Cours de l'Intendance in Bordeaux.
It's an opportunity for them to meet the professionals who work directly with customers, and to understand how luxury brands are managing changes in marketing and evolving their product offering to take real account of customer expectations in their stores.
