Mastères 2 bring together influential figures from the world of fashion for a groundbreaking conference!
"We've noticed among our students that social networks have become work tools and sources of inspiration, and that they can also be levers for their creativity as well as their professional lives. So it's vital for us to introduce this subject into their training. But what are the limits?
- Florence Traumat, founder and managing director of SUPMODE.
Using social networks as the central theme of this conference-event was an obvious choice, given the transformations of our times. Social networks are no longer just about connecting us, but also about informing us and influencing user consumption. Today, 70% of consumers consult Instagram to look for new products. Fashion sphere players are seizing these new channels to promote their image and products.
A number of fashion professionals spoke about the importance of social networks today.
The approach covers 3 main points:
- Raise awareness of the impact that digital can have on the fashion industry.
- Positively influencing our consumption
- Educating and informing society.
GUESTS:
MADEMOISELLE MODEUSE: the famous body-positive fashion and lifestyle blogger, influencer and plus-size model.
BIJOUX CAILLOUX: a brand of eclectic, timeless collections, veritable treasure troves where favorites and family friendliness come together.
PRUNE GOLDSCHMIDT: a brand with a strong commitment to honoring women's bodies, in a spirit that is both aristocratic and non-conformist.
TAJINE BANANE: comfortable clothes with a casual chic look, clothes for breastfeeding everywhere.
JANE DE BOY: a trendy concept store created in 1999 in Cap-Ferret, the must-visit fashion destination.
POP-UP STORES:
YSÉ: French lingerie brand that makes you want to dare and feel good. Their lingerie adapts to women, not the other way around.
MARGARET SÉLECTION PARIS: a ready-to-wear brand that values timeless, high-quality pieces. It supports slow-fashion, responsible manufacturing and artisanal know-how.
MAISON LI.AMA: a jewelry brand that promotes Made in France craftsmanship. In a casual chic universe, their creations stand out for their modern, minimalist approach.
We've come to the conclusion that social networks do have an influence on the way we consume, because for brands they are new levers for understanding and learning about their consumers' behavior and purchasing habits.
